Week 4 - Reflection

A good advertisement must include some elements to make the advertisement presentable. There are some effective elements of body copy that we can use in the advertisement. 

1. Make It Complete: A good body copy can include 5w1h, readers will like to get more information through the ads' body copy. Make it simple and easy to understand. Bring out the USP of the product, and to catch reader to buy it. 

2. Keep it very simple and understandable: Body copy do not use technical jargon, or some words which is hard to understand. A well written body copy is simple and understandable, easy for reader to get the information. 

3. Show the Benefits of the Product or Service: Most of the time, readers will read body copy because they want to know more about the product. At the same time, our body copy have to show our product's benefit, our USP to grab readers' heart, and take action to buy it. 

4. Call to Action: This is one of the important part in a print advertisement as well. readers will read the body copy to get information. We have to put our call to action after the information, so after readers finish reading the details of the product, they will take the next action - Buy! 

5. Emotional: Write a body copy with relate emotional with the reader. It can be related to a personal issue (e.g: fear, want or desire, curiosity, joy and so on). So, when customer read it, they will feel the same way like what you think, it will makes them to buy the product. 

References:

http://www.netplaces.com/writing-copy/headlines-body-copy-and-more/the-3-cs-of-effective-body-copy.htm

http://www.sherus.com/business/copywriting/body/

http://www.wikihow.com/Write-Effective-Headlines

Written by

Chow Yee Chian

0315196