No matter how good a advertisement is , it will never able to sell if is fail to grab people attention.The ads above are very appealing and able to grab my attention when i am browsing the Internet. This images is powerful enough to attract people eyes with the creative combination of punch and tattoo. Without wasting your attention life span , they further explain their ads with short and simple sentence.The font and colours of the explanation are interesting. Move on with Desire, the ads above change the desire of people by showing the consequences of drink and drive from the two car colliding and the pain on the face. The credibility part triggers our intention and converts it into action. The final part comes down to Action. Audience already understand the messages from this advertisement and they ready to take action if they want to avoid accident.
Loo Shyang Huei 0302122
Print ads 1:
ReplyDeleteThis ads is simple and nice.. It is a direct visual that create public awareness. The audience can know the meaning and idea that carried out for this ads immediately. The ads creator brings out an imaginary of, if you drink and drive, den you will feel the pain of someone punch on your face. The dark background create a emotional and powerful impact.
Print ads 2:
Although this ads carried out a "sugar-free" concept, but it's doesn't attract the young and teenager consumers. This concept more focus on parents and adults. The ads is quite creative, but their audiences is limited. Some group of people that wish to grab a healthier sweet may attract by this ads and purchase it.
5 points about bad/uneffective body copy and layout of a print ad:
Bad headline also shown when the headlines is small and not attractive. Mis-spelling and grammar error also will lose interest of audiences and may lower grade the product that advertised. Some visual that too simple, plain, and not matched have to avoid in designing a prints ads. Too simple for an layout of prints ads can lose attention from audiences too. It's just like a simply products that just for submit their work. Prints ads that doesn't provide logo and contact also not effective. Audiences will don't know where to get this stuff or services and get further information.
Edited by Lim Mei Chwen