Week 4 - Print Advertisement 2

Magazine: National Geographic 

Date: October 2013

Product: LOTTE Hotels & Resorts

Headline: Every Thing, Every You.

Introductory paragraph: No rain or clouds to overshadow your journey. We make sure your stay to the fullest. Because the pleasure should be Entirely yours. 

Call to Action: www.lottehotel.com

From this advertisement, the body copy is written very beautiful, it makes people feel safe. "No rain or clouds to overshadow your journey" it is like nothing can spoil my journey with staying in the hotel. Besides that, "We make sure your stay to the fullest, because the pleasure should be entirely yours", hotel will serve you whatever you wants, it is their pleasure to serve you the best. 

Written by:

Chow Yee Chian

0315196