Week 2- Print Advertisement 1

Media : Magazine

Ad Title : Dunhill Club Sunglasses

Sponsor: Alfred Dunhill

Prospects: Based on this advertisement and the brand itself, Dunhill Club sunglasses are targeting men. Moreover, Dunhill sunglasses are considered as luxury accessory for men, as the brand itself is classified in the upper class category. Therefore, the ad is targeted to working adults or businessmen.The ads aim to reflect a young and trendy image of the brand. 

Product: Dunhill Club sunglasses

Problem: The product is not available in every optical retail, so it is not convenient to get it.Beside, The advertisement title is too small. 

Objective: To promote the new product- Dunhill Club sunglasses along with their iconic styles and characteristics. Other than that, also to communicate consumer benefits, which is the marble effect acetate frame and also UV 400 protection lenses.

Strategy: The strategy used in this ad is to add in a quote from novelist, Jerome K. Jerome, saying "Let us play the game of life as sportsmen, pocketing our winnings with a smile." 

Tone: Elegant, Classy

Brand Character: Iconic styles and perfect construction characteristics for men's designer sunglasses.

By Chelsea Ng Li Ye