Week 2- Reflection

A good advertising strategy is developed to give direction and focus on meeting specific objectives, and direct it to the target audiences, making sure that the message reach them. To create a good advertising strategy, the basic is to understand the 3Ps which is Prospects, Product, and Pugilist.

Prospects are the targeted audiences, whether its targeted based on demographics( age, gender, income) or Psychographics (interest, attitude, values), we need to study on our audiences and fulfill their needs and wants.

Product can be services, ideas as well as goods. Promoting the Unique Selling Proposition (USP) of product is what attracts customers. It can either be its design and development, product operation and performance, branding or packaging. However if the product does not have USP, it should promote how it benefits or solves people’s problems (Suffering Points), or (Points of Difference) where how your product is different from others.

Pugilist means the competitors in the marketplace. We have to research on our competitors, find out their weaknesses and learn from their strengths to improve ourselves. 

In addition, we need to find out what is the current problem of the product, therefore we can solve it for a better result.

Written By Chelsea Ng Li Ye 0314962