Media: Magazine
Ad Title: Tie the knot. With food to remember.
What makes the ad very interesting?
Headline: The headline 'Tie the knot. With food to remember' indicates that the food provided is excellent.
Body Copy: The body copy of this ad tell customers the unique selling proposition of the products and the product prices are clearly listed.
Ad Strategy:
According to Gunn's 12 Master Ads Format, this advertisement uses the below format:
i) Unique Personality Property. It is mentioned in the ad that the hotel is a member of world hotel, which makes people think that the hotel is famous therefore its products and services are also good.
ii) The Demo. The picture of the ballroom hall for wedding function is shown in the ad and give people a rough idea on how the event supposed to be.
iii) Symbolised of Benefit. The body copy of the ad tells customer that they will be satisfied in various ways ( menus can be tailored for individual needs).
Slogan: The slogan used is clear to represent the message of the ad.
Visual: On visual perspective, the colour used in the ad is dull and does not suit its theme for wedding. Warm colour such as pink, purple should be used.
Others: In our opinion, this ad is not a good ad because the overall visual impact is not strong and impressive. The dull colour of the background does not match with the mood of the ad.
by Tiffany Tan Pei Ling
Based on what we see, this ad suppose to promote their wedding ballroom. But from the ad, although they provide the illustration of the ballroom for The Demo, but for my opinion, the illustration should be bigger and to catch people's attention.
ReplyDeleteMoreover, the ad copywriting of the ad are not catchy enough. Overall of the ad templates are messy, reader will just flip thru and never pay attention on this ad. They should arrange it nicely.
Edited by:
Chow Yee Chian