Week 2 : Print Advertisement 2

Media : Newspaper

Ad Title : Do you see a step ahead of your peers?

Sponsor : Volkswagen Group Malaysia Sdn Bhd

Prospects : Young male approximately age 22-35. 

Product : Volkswagen

Problem : Readers wouldn't be interested due to lack of information, there is no image of full and interior design of the vehicle.

Objective : To introduce their brand new model of Volkswagen, also inform customers about the benefits, impressive performance, safety and new innovation of the new Volkswagen.

Strategy : They used blue color to attract the attention of young people, especially to those sporty, outgoing and ambitious young adults. The headline "Do you see a step ahead of your peers" brings readers in because at the bottom of every human's heart, we wanted to be better. Moreover, Volkswagen has always been bringing new innovations and trendy young designs for young people such as college students or young working adults. 

Tone : Sporty, Quality, Trendy, Class

Brand Character : Trusted brand, Safe, German Engineering with affordable price. 

Written By Chelsea Ng Li Ye 0314962