week 9 part 2

- Week 9 -

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 6.

This is a Tesco banner ad that appears on the lower part of the webpage. This ad approach its audiences using super hero and space science quotes. The copywriting appears in the ad is short and simple, not more than 7 words. The quotes are used to attract audiences attention, showing that Tesco are putting effort in securing the food/products sending to your door step safely and freshly. The little clip art used in every part of the ad is very adorable and catchy, making the ad interesting. Lastly, the banner ad encourage audiences to engage with it through calling for action by logging on their webpage. The line used is “Find out what Tesco does to perfect the science of delivery” rather than a dull “Click for more information” or “Check out more”. By clicking on to the banner ad, audiences are linked to its official page of Tesco showing how the delivery process took place. Overall, I think this is a good ad because the visual is very attractive and simple wordings are used to ease understanding and attract interest. 

7. (Linked-page after clicking on banner ad)

- written by Tiffany Tan Pei Ling -