week 11 - best image advertising ads

This is one of my favourite ad also one of the best ad that I have encountered, it is an anti smoking ads – Brown/Blonde from CONAC Chilean Corporation Against Cancer. Most of the smokers will not think of their future, they smoke whenever they want to smoke, to release stress or social smoking. They are smart; they will bring out "their future" to wake them up, to let them know smoking will actually hurt their love ones. People who are surrounding the smoker, they will breathe in the secondhand smoke from them. Besides that, it will also influences their baby in the future.

Moreover, I like the headline of this ad as well. “Smoking isn’t just suicide, it is murder.” As everyone know, smokers will die faster than non-smokers, and also will caused lung cancer, emphysema and get strokes easily. But, all of these are for the smoker themselves; it is considered they are commit suicide. Furthermore, it's also murder, it will kill the people surrounding them by breathe in the secondhand smoke.

Other than that, based on the illustration of the ad. The innocent children suffering appealing to the smoker, it is really brutal, I believed that the target audience who is really love their kids or think of it twice, they would quit smoking. Although this ad not really helpful enough for smoker to quit smoking, but its really bring out the message to the audience.

Written  by: Chow Yee Chian :)