Brochure
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The brochure that made me had the first thought was from
Peugeot’s new car Peugeot 208. It catches my attention with the huge colourful
font infront of the page, with headline writing “Let your body drive” , as I
flip through the page, it adds on few short quotes of people age around 18-30,
and that’s when I notice their target audience are young adults. The whole
brochure was a fun, providing the images of other colours they have for peugeot
208. Even the models used in the brochure, are young attractive people. Those
quotes they add in are reflecting to the readers, for example, “ That’s right!
SAFETY FIRST..” and “A lot of space, a lot of ME” and more. Those quotes, are
actually representing the benefits Peugeot can give, attracting reader to read
more.
They are great in providing information, most importantly, they shows the
images of interior and exterior of the car, which because we, young people are
lazy to read things that contains thousands of words. They even provide the
extra benefits such as 5 years warranty and how it is good in a way that it is
eco friendly. As stated in the brochure, 25% of total polumers come from
recycled or natural materials, world’s first entirely recycled rear bumper,
allowing the savings of 1,600 tonnes of oil in a year. That’s the point where
we know saves oil means save money. The brochure is colourful, cheerful and
fun! That is how they attract young people to read it.
WRITTEN BY CHELSEA NG LI YE
It is really very nice and attractive design of the brochure. They provided support information, catchy illustration of the features of the car and the USP is fully shown on it. It also show the product's ability such as the "follow me home" function, the interactive color touchscreen and the safety function. It really attract customers with all their unique function that more convince to the new era. They also have call to action, where they provided websites, social networks pages, and call line to let the customers grab for more information. They do provided a 5 years guarantees that will be a safeguard for the buyers.
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