1. Good headline.
The most
important thing in a press release is a strong headline. It will pull in
journalists seeking good stories. Your headline should be as attractive and accurate.
2. The very
important first paragraph.
Reporters will only read
the first sentence and scan the rest. So, the first paragraph is very important
for you to get put in every important point should be talked in the first few
sentences. Besides that, one sentence max length is 25 words.
3. Only one
page
As with most good
writing, shorter is usually better. Limit yourself to one page, though two
pages are acceptable. This will also force you to shorten your most significant
information into a more readable document.
4. Spelling and grammar
Always check the text
several times for typos and grammar mistakes and it will make you look
unprofessional if there are mistakes in your press release. And after you are
happy that there are no mistakes, ask someone else to double check.
5. Who to target?
Targeting the media who
cover what you write about is not just important, but means less wasted time
for you and the editors. Besides that, nowadays don’t just think print
publications, but also websites, e-magazines and blogs. So, you have to know
who to target and to use different writing style to approach them.
2. 7 Tips for Writing a Killer Press Release | Entrepreneur.com . 2014. 7 Tips for Writing a Killer Press Release | Entrepreneur.com . [ONLINE] Available at: http://www.entrepreneur.com/article/232296. [Accessed 03 July 2014].
3. 10 Essential Tips for Writing Press Releases | Association for Library Collections & Technical Services (ALCTS). 2014. 10 Essential Tips for Writing Press Releases | Association for Library Collections & Technical Services (ALCTS). [ONLINE] Available at:http://www.ala.org/alcts/confevents/preswk/events/10tips. [Accessed 03 July 2014].
Edited by Cecilia Chong Oi Vun (0301557)
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