week 11 - best image advertising ads

Fedex - America

Fedex - Europe

Fedex - Asia

When I first saw this ad, I didn’t get the message. But when I see it carefully, I realised the illustration and also the message. First, I want to start with their brand name - Fedex, you can see clearly, there is a arrow in between e and x, and they made the different color between fed and ex, to let people realise on the arrow. This idea was brilliant!

Moreover, the ad is really attractive and creative as well. They paint the wall to a map for two countries, it show the parcel moving faster from one place to another. They want to bring out the message that is their pos express is faster like you pass the parcel to your neighbour.

Other than that, there is only logo of the company on the right hand side, but if you could realise that, there is actually a call to action on the left hand side. Although there is no headline or tagline or any other information for their company, but the message is really strong enough to reach the audiences, if you really pay attention to the ad.

Moreover, there are total 3 ads from Fedex neighbour; actually they are linking from Europe to Asia and to America. So, audience can see that Fedex is worldwide; you could pos your thing to wherever you want.

I really love this ad so much; it is really a creative brilliant idea for me.

Written  by: Chow Yee Chian :)