Posts regarding print ads that are deemed ethical in its approach
There have been a controversy of using palm oil product in Loccitane ingredient list. It is believe that harvest of palm oil will effect the biodiversity.Intensive oil palm farming can lead to the destruction of tropical forests and endanger certain animal species. This is already the case in some areas of Indonesia and Malaysia. However , Loccitane have defended this statement by applying ethical approach by saying "The production of this oil allows hundreds of thousands of farmers in Asia and Africa to earn a living. Boycotting palm oil would clearly have major repercussions on the standard of living of these farmers and their families."Other than that , they also stated "Bearing in mind the amounts of oil consumed and the hectares of oil palm trees cultivated, replacing palm oil with another oil would only shift the problem of deforestation to other crops, such as soy or copra. " It is difficult to remove or replace the palm oil in cosmetic formulas. In the end is up to you to judge if Loccitane have did a great ethical approach to the environment and our future.
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Subway have launch its biggest Kids Marketing effort, Subway have join the partnership of Healthier America which under the collaboration of First Lady Michelle Obama. Subway have focused on increasing fruit and vegetable consumption among kids. Subway Chief said 'our goal is not to just increase veggie consumption, but trying to get kids to want to order veggies".Last year, Centre for Science in the Public Interest conducted a study of kids meals and found that 97% of kids meals at top U.S. restaurant chains do not meet its nutritional criteria. The only chain that did is Subway. Subway, which began offering kids meals in 2007, said its kids meals will meet guidelines set by federal nutritional standards for the national school lunch program, which means the meals will be no more than 600 calories, will have no artificial trans fat, will have less than 10% of calories from saturated fat and less than 935 milligrams of sodium. The meals will also provide a serving each of fruit and vegetables, as well as non-fat milk or water. The chain said it will also work to develop bread options that meet dietary guidelines.
Reflect on what you deem most eye-opening regarding ethical approaches to copywriting
Base on my opinion ethical approaches in copy writing are very important in the society. There are many people out there that fall for an advertising trick easily. But many company only care about their profits more than any ethical approaches towards their consumer. For example many facial wash product out there that promotes their product as natural facial wash but yet their product contains many dangerous ingredient that might cause dangerous disease like cancer in the long run. Many uneducated customer will not check the ingredient list before they buying their facial product. Example of dangerous ingredients are like paraben , fragrance and synthetic colours. Huffington Post stated that "Parabens are widely used preservatives that prevent the growth of bacteria, mold and yeast in cosmetic products. They do more than that. Parabens possess estrogen-mimicking properties that are associated with increased risk of breast cancer. These chemicals are absorbed through the skin and have been identified in biopsy samples from breast tumors." Luckily there are many association out there that are fighting for consumer safety and health. But in Malaysia our safety and health awareness are consider low compare to other country.
Written by Loo Shyang huei (Jason) 0302122
