Week 7 - Reflection

Good elements of a radio commercial

From our point of view, most radio ads with music is more memorable, such as POP soda drinks and YORK cooling-king air-con. Their jingles, rhythm and lyrics are easy to remember, and audiences will sing along. The lyrics must be sing clearly and pitch perfect. Besides that, the name of the brand product must be repeated at least 3 times, so the audiences will always know what is the radio ads for. It has to deliver meaningful content but not just talking nonsense or keep promoting the product. Producer have to know the audiences' needs and interests, then focus on it to grab attention and activates their purchase action. A good radio commercial engage with listeners so that they can identify with the characters, situations, and events. Next, the messages must be match with the expectation of the audiences from the radio commercial. If the radio commercial highly recommend the product's characteristics, then the audiences will expect the high quality of that particular product.



Written by Lim Mei Chwen 0302701