Week 6

This iPhone 4S print ad has interesting writing styles and layout. The body copy of this ad has rhythm. They used assonance that start with " I ". This will make audience remember easily. The sentence and words they used is short and simple, this can ease the audience to understand. Apple's product name mostly start with " i ", e.g.: iPhone, iPod, iPad, iMac and etc. So, this tagline is suitable in this ads. When people see " i ", they will think of this ad and this product.

Written by Cecilia Chong 0301557