Week 6-Reflection

To write with style, we need to build on working vocabulary for our product or brand. We must work on with nouns, verbs and adjectives, slang and jargon, interesting ideas, facts and figures and the figure of speech. We must avoid the Thesaurus and look for the exact right words. Verbs move and persuade people and activate the ads. Many campaigns have active verbal constructions, for example “Eat Fresh”-Subway. When we add adjectives, we need to be selective. Advertising adjectives need to be just right. It must be clarifying, informative and full of intensity, resonate with the target audiences and it must be related to strategy. Besides, we need to organise our thinking. We should write and rewrite many times for the best ones. Good writing is based on good thinking. Evaluating the copy after creating is important for enhancement. We should always aiming at our target audiences, thinking in their point of view. To put a product in people's minds, we need rational appeal while to put a brand in instead, present an emotional appeal. Next, we need to think of themes and variations. Great advertising campaign have great theme. An ad theme should be focusing on the message that you want your audiences to remember. A copy's got rhythm: short, simple sentencrs, active verbs and positive attitude, parallel construction, alliteration, assonance and rhyme, and puns, double meanings and word play.


Written by Cecilia Chong 0301557