How to create an engaging and successful fundraising letter?
The company or organization must be stated because some
non-profit organization gives more trust for readers. For writing a fundraising
letter, we must consider the tone and size. The tone can be positive, friendly
and engaging, so readers feel like they know us. Make sure to give readers the
opportunity to feel an emotional connection so they are compelled to help.
Because fundraising letter needs emotional impact to motivate people to feel
and help.
The message of fundraising event must be state clearly in
the letter, strong message can encourage more respond. We must focus on one
objective by identifying the major purpose of our fundraising event. Moreover,
headlines is one of the main thing that captures reader’s attention. Headline
can be written in bold statement or throw a question. Some good headlines
creates curiosity that can pull the readers to read more.
Body copy should provide features, benefits about the
fundraising service. It can be in two-way, what can we do to help others? Or
what can we benefit from the fundraising. For example, “With your help, we hope
to save more people in Africa”. Fundraising letter can also provide what fun
activities will be happening on that day. The amount of words must be brief and
clear, however, the information about fundraising must be in detail. Location,
Time, Date, email, and phone numbers must be emphasized.
For fundraising letter, colourful design does not work all
the time. We should just keep it simple, white background, sharp words, which
might help even more.
WRITTEN BY CHELSEA NG LI YE
We can use the salutation when writing the letter, such as Dear Friend to provide a more friendly and comfort way. Keep it short and grab the readers' attention at the first sentence, with emotional or confident way. The body copy has to presents the problems and aim for doing the fundraising, and do provide the fundraising event's details. Do provide the guarantee that the fundraising is doing for good purpose, like chelsea mentioned to provide the trusted company's information. CTA is important to let the interested people to contact for more information. Handwritten signature have to provide at the below of the letter, to prove that the company/organisation had proven this fundraising, and a person incharge to be proven when any problems happened.
ReplyDeleteEdited by Lim Mei Chwen 0302701