The ads above can grab audience attention from the images of ants avoiding the lollipop. People were interested why do the ants avoid a lollipop that cover with sugar.
After the ads have build interest with the audience , the ads let the customer understand the images with the sentence 'it's sugar free'. People who are health conscious will take action to buy the lollipop.
Written by : Loo Shyang Huei 0302122
Edited by Lim Mei Chwen 0302701
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