Five points about bad/ uneffective body copy and layout of a print ad
1) Bad headlines that create different meaning or hard to understand from the original
messages.
messages.
3) One of the ineffective layout of a print ads is lazy art direction. They may include a
wrong picture or images that create a wrong desire to the audience. For example ads below
show no romance at all. A couple should have be in the images.
4) The design of the layout is too simple and not interesting ,the white background is not suitable for a ads that trying to attract couple to their resort.
5) The images in the ads show no adventure at all. There is no nice scenery to attract people attention.
Written by : Loo Shyang Huei 0302122
edited by Lim Mei Chwen 0302701
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